Our work

Case studies

Two custom AI projects: what each client needed, what we built and what changed for them.

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Vehicle shipping

AI tools that help a national vehicle shipping company’s marketing team

The problem

A national vehicle shipping company had a small team. They couldn’t keep up with social media, writing new content, showing up in search and finding new customers while also running the business day to day.

What we did

We built a set of AI tools that help their existing marketing team work faster. The tools help the team write content, keep up with their audience, show up better in search and spot likely customers. The same team can now handle much more work.

What we built

Posts and content

The team uses AI tools to write and manage posts across several platforms. Each post keeps the company’s voice and suits the platform and its audience.

Showing up in search

The tools look at what people search for and what competitors publish, so the team knows which pages and posts to work on first.

Finding likely customers

AI helps spot and sort possible customers, so the sales team spends its time on the most promising ones.

Room to grow

The tools are built as separate parts, so new ones can be added as the business grows without rebuilding what already works.

What changed for the client

  • Much more content, posted more regularly across their channels
  • Better visibility in search, with more visitors arriving from search
  • A quicker way to find and sort likely customers
  • More time for important work instead of repetitive tasks
  • A bigger online presence without hiring more staff
Online store

Getting a large online store found in search

The problem

An established online store had a large product catalog but almost no presence in search results. Products were missing good search titles and descriptions. The blog had few articles, and they didn’t link to each other. Collection pages had no written content, and nobody was asking other websites to link to the store. Even with thousands of products, search engines barely showed it.

What we did

We set up an AI-assisted system for their Shopify store. It worked through the whole product catalog, helped write good articles in large numbers, linked articles, collections and products to each other, and ran outreach to other websites. It also brought in new products from major distributors, each with search-ready details.

What we built

Every product covered

Every product in the store got its own search title and description, written for what shoppers look for. AI tools helped the team do work that would have taken months by hand.

Articles shoppers look for

Dozens of in-depth articles on topics people search for, each with comparison tables, common questions and links to the right product collections.

New products from distributors

A process that brings in products from major distributors. It filters out unwanted items and duplicates, applies pricing rules, finds images and adds search details to every new product.

Links from other websites

Outreach to other sites: offering guest articles, asking to be listed on resource pages and suggesting replacements for broken links, to build the store’s standing with search engines.

What changed for the client

  • Every product in the catalog now has its own search title and description
  • Many more in-depth blog articles, aimed at what people search for, with strong links between them
  • Articles, collections and products now link to each other
  • Every collection page has its own written content and search details
  • A bigger catalog, with distributor products brought in and ready for search
  • Ongoing outreach to earn links from other websites

Next step

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